Every year, Budweiser’s Super Bowl ads have become something of a tradition. Known for their iconic Clydesdale horses, the commercials often bring laughs, but occasionally, they’re designed to inspire. Two ads in particular stand out in Budweiser’s history: one from 2002, aired just months after the 9/11 attacks, and another from 2011, commemorating ten years since that tragic day.
The 2002 ad, called “Respect,” was aired only once. It wasn’t intended to sell a product but was instead a heartfelt tribute to those who lost their lives and to the families affected. This ad was a powerful statement of remembrance and solidarity with the American people.
In 2011, Budweiser released another ad titled “9/11 Tribute,” marking the ten-year anniversary. Like its predecessor, this ad wasn’t about selling beer; it was a touching gesture, honoring the resilience of New York City and the strength of the American spirit.
The 2011 commercial mirrors the 2002 tribute, as it shows the Clydesdales preparing for a solemn journey through New York City. The final scene is particularly powerful: the horses bowing before the Statue of Liberty, symbolizing respect for the city, the country, and the lives lost. Watching the horses cross the Brooklyn Bridge towards their destination evokes a profound sense of emotion and pride.
Check out the full tribute video below and let us know in the comments how it made you feel. This ad isn’t just a commercial; it’s a reminder of the strength and unity that define us